Easy Eats is about re-introducing traditional Indian food for babies. It is a home grown brand from Bangalore that brings in a solution for parents to treat their children with a healthy and an enriched breakfast, made from 100% natural ingredients.
Creating a packaging solution which would stand out on shelves and at the same time be desired by the young ones. We also needed a logo which was simple and suitable for a worldwide audience.
The goal was a simple one, to catch the attention of the potential customers with the packaging design and a minimal logo. We had to stand out among other shelf products but still project a lovingly warm identity to the brand. The visuals show a parent monkey cooking happily for their little one, resembling our natural ingredients suitable for all ages and a happy family.